About Good Goods Store

At Good Goods Store, our mission is to create products that celebrate and protect our planet while embracing cultural diversity and making life more sustainable.

I’m Anna Malus-Kitzmann, and since becoming a mother, sustainability has become a priority for my family and me. Over three years ago, I left my advertising career to pursue a dream: creating beautiful, practical, and eco-friendly solutions to reduce waste.

On Christmas Eve 2019, I was shocked by the two massive trash bags of wrapping paper and ribbons our family produced. When I researched how to recycle them, I learned the harsh truth:

• 3 million pounds of wrapping paper end up in landfills each year.

• 227,000 miles of it are thrown away annually.

• The glitter and glossy coatings prevent it from biodegrading, harming wildlife and our planet.

Surprisingly, I found no truly sustainable alternatives—so I created one.

Good Goods Reusable Gift Bags

• Designed to replace wasteful gift wrapping, our bags are:
• Made from eco-certified fabric (bamboo rayon, organic cotton, spandex).
• Washable, reusable & available in five versatile sizes.
• Locally produced in collaboration with small businesses in Chicago.
• Minimal waste – recyclable packaging, no unnecessary materials.

Our Logo & Values

Created by @floriane_roussel, our logo reflects our belief in goodness, sustainability, and cultural heritage:

• “Good Goods” represents both eco-conscious products and ethical business practices.

• The circular floral design symbolizes a healthy, thriving planet.

• The flower pattern, inspired by Polish folk art, embodies joy and a deep connection to nature.

At Good Goods, everything we create is made with love—for people and the planet.

With love & light,

Anna Malus-Kitzmann

Founder & CEO of Good Goods Store